Social Media Marketing For Veterinary Business Challenge

The main challenge for Social Media Marketing For Veterinary Business was to generate engagement and reach of the social media pages and generate traffic for their website as pages like this usually get low engagement.

Problem Earlier

The organic likes, reach and engagement was too ¦ow.

Reason for low engagement

• Likes, engagement on the page was really low.
• No consistency in postings.
• No attractive images for engagement.
• Less variety in content.
• Regular monitoring on page was not done.

Results

Solution & Process

As earlier, the page is not getting good likes and engagement, we started with doing R&D on the website, their services, and what they offer. We started to post Motivational posts, facts, trivia, and fun facts, asked questions to the audience to increase the engagement so that the audience will connect to the page. We started to post images on daily basis. The more likes and engagement we got is through posting animals videos and interactive posts.

Our objectives were:

1. Increase organic page likes.
2. Increase Engagement on posts.
3. Posting on daily basis.
4. Posting animals videos to get more likes and engagement.
5. Sharing interactive posts.
6. Daily Monitoring.

After doing a detailed study of the page, we shared images on a regular basis which created organic engagement, reach, and likes. We also shared a good and variety of images and videos. Our turning point in increasing page likes and engagement was sharing videos of animals and interactive posts which connected the audience with the page. Over a period of time, we saw steady progress on page in terms of organic likes and engagement

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