Social Media Marketing Audit

Here are some steps we follow to conduct a social media audit:

• Find all social media accounts for your business
• Check brand consistency and completeness
• Look for trends across your accounts
• Define objectives
• Determine the best platforms for your business
• Discover your most engaging content
• Measure each channel’s performance
• Know your audience on each platform
• Implement changes and set new objectives
• You can also answer these five critical questions:
• What benefits are you getting from your social media platforms?
• Who are you reaching with your content?
• Which content is generating the most interaction?
• How many visitors are your accounts attracting?
• When are your audience online?