Acquiring signups to client´s website

Challenge Social Media Ads

Building strong brand presence and driving maximum traffic with the help of Facebook Social Media Ads with a budget of $200/month.

Problems

• Low brand presence.
• The target audience was not accurate.
• Promoting on the wrong device.
• The budget was too low.
• Low ad quality.
• No retargeting campaign was set up.

Solution & Process:

“One step at a time”

We took a 3-phase marketing approach to achieve the objective during a 3-month ad campaign.

For the first phase, we used website click objective with catchy ad designs and content to increase brand awareness and showcasing the service of the client, encouraging people to visit its website.

In the next phase, we used the Facebook pixel to track

conversions on its website and then created Custom

Audiences of people who visited the website through ads and retargeted the ads to the audience who were tracked.

For the third phase, we made those ads live which were having the highest number of engagements in the previous 2 months by using Lookalike Audiences to reach out to the potential audiences with profiles similar to those who had shown interest in its service.

Results

3-phase marketing approach helped the client to achieve the following in 3 months:

2x return over ad spend.

3x increase in reach.

50% improvement in driving traffic on the website.

Conclusion 

We can handle any budget amount low to high, proving a strategy that gets sales! Join our list for 10% Off All Services!

For all your PPC Management Services contact us also, we’d be more than happy to help!