A/B Testing To Boost 59% R.O.I Results - Facebook Ads

A/B Testing To Boost 59% R.O.I Results – Facebook Ads

Juan Salinas Mariachi Manager Just another WordPress site

Ezequiel Valadez

May 31, 2019

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Generate leads for businesses

Help our clients increase their web traﬃc
and sales which will help them grow their business.

Challenge
The main challenge for this account was to generate leads with the low Ad Spent of $6/day. Another challenge for this account was to lower down the cost per lead!
Problems Earlier – Cost per Lead was higher with less number of leads!

Reason For Low Performance
• No Proper targeting
• Not attractive Ad Copies
• Facebook Pixel Not present.
• A/B testing was not done
• Regular monitoring of the campaign was not done.

Solution & Process:

We took over the campaigns, we started testing a few Ads with diﬀerent Headline & Description. These new ads performed much better than the old ads. This helped us to increase the leads received.

To decrease the cost per lead. Below are few more strategies we applied to the campaigns.

Proper Targeting
Pausing the nonperforming Ads
Creating of Custom Audience
Creating a lookalike audience and thereby increasing the ROI on the Ads
Daily Monitoring
A/B testing to boost the results

Results
Over a period of time, we saw a steady increase in the number of leads, and also the cost per lead was decreased.

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Ezequiel Valadez

Ezequiel Jacinto Valadez is a career affiliate marketer and a Digital Services expert at CustomAffiliationsDotCom. As a career affiliate marketer, his goal is to help others maximize their chances of landing the best results through expert knowledge driven by data. He also specializes in the internet marketing aspects. Ezequiel focuses on helping people thrive in their professional lives through marketing solutions.