Why is it necessary to know web design company hacks to encourage visitors to stay longer?

Did you know that between 70 and 96 percent percent of people who abandon your website never return?

As a marketer, your number one goal should be to convert those one-time visitors into customers. You can’t achieve this goal if visitors aren’t sticking around to read your content.The amount of time visitors spend on your website reveals a lot about how they feel about it. If visitors leave your site without spending enough time on it, something is incorrect and needs to be addressed. Abandoning visitors increases your bounce rate, which lowers your conversions and, eventually, your earnings.

 It is essential to have qualified contacts who really have an interest in your products or services. One way to observe this statistic is by monitoring your visitors’ time on page.

Directly, it represents how much time, on average, each user spends on your page. The higher this number is, the more interaction of the visitors with your content. 

Imagine you produced content for your blog, and the average reading time is only 10 seconds.

What are the chances of someone reading a text during this short period? The user probably opened the page, didn’t care about the content, and closed it. As a website online owner, your aim is to make customers remain lengthy sufficient to see what you have to offer.
Here are a few hacks that you can observe to preserve site visitors longer on your website.

1) Include a clear call-to-action

Call-to-actions are like signboards on your website. They direct the user about their next step on the website favorable for your business.

If you want the customer to purchase the product, share your content, or sign-up for your newsletter, then make sure to add visible, attractive, and convincing CTAs.

Each landing page should have one CTA. More than that will confuse the visitor and he might take extra time to decide which CTA to select. By providing one CTA, the visitor will not have a choice and he’ll be able to focus all his attention on one CTA.

Use the following tips to make your CTAs prominent and effective on your landing page:

• Your CTAs should be present above the fold i.e. the screen which he can view without scrolling down.
• Use first voice for CTA text. For example, instead of using ‘Sign-up ’ you can use ‘Sign me in.’
• Make sure to use the bright color of your CTA that contrasts with the background.
• The font size of the text should be perfect; neither too big nor small.
• Create a sense of urgency to speed up the decision process of your visitor.

If you want your user to take 2 decisions, then create 2 separate landing pages for it. Never add 2 different CTAs on your landing page.

2. Improve Readability of Your Pages

Many people still believe that having a lot going on with your website is good, but this is one reason why many internet users do not stay on websites a little longer. If you have more than necessary animated images, excess design features, and anything else, this might be why you are finding it hard to keep customers online. What you need to do is to de-clutter your website. Change the design of your website and make it as simple as possible, and you will be able to convince your visitor to stay.

3. Add Videos for a More Interactive Experience

Users from all over the world watch hundreds of millions of hours of videos on YouTube every day. This single fact is enough to prove how much users love videos.

Videos are one of the most effective, interactive, and engaging forms of content. Adding videos to your pages can boost user engagement and will increase the time users spend on your website.

4. Make Internal Linking a Habit

Instead of providing all the information, your visitors need on the landing page, you can include two or three links in the body content of all your web pages and blog posts. This way, your visitors will not just hit the back button once they are done but stick around to engage more with your website.

5. Create more scannable content

Did you know that users spend an average of 5.59 seconds looking at a website’s content?

People rarely read your content word for word. Instead, they scan the page to pick out important words and phrases.

If your content is made of long sentences and paragraphs that are hard to scan, no one’s going to stick around to read more. Instead, they’ll leave to find content that’s easier to consume.

Here are a few actionable tips you can follow to make your content more scannable:

• Ensure readability: Make sure your font size and line spacing are large enough to read easily, without causing eye strain. Simply increasing the font size and line spacing on your site can often give a quick boost in your engagement metrics.
• Break up your content: Posts without visual breaks in the content are hard on the eyes. For maximum scannability, keep your sentences short and most of your paragraphs to three or four sentences at most.
• Craft engaging subheadings: Subheadings are powerful tools to keep readers engaged. Not only do they provide a visual break in your content, but a well-crafted subheading can pique the curiosity of a reader, keeping them from losing interest and clicking away.
• Use bulleted lists: Lists stand out from the rest of your text and help the reader to scan your content for the important points.

6. Display testimonials

Displaying testimonials and user reviews on your landing page will help the visitors to trust you. In the current era, people are less influenced by ads because they know that a company will only highlight the product’s positive aspects. 84% of people trust online reviews before making a purchase.

User reviews give an insight to the audience about the usefulness of a product or a service. You can keep text reviews as well as short videos of people sharing their experience with your product or service.

Conculsion

To your success

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